On my mobile Facebook, 1 out of 5 publications is sponsored! Maybe this number will be email list different for you. It's no wonder, then, that 91% of Facebook's advertising revenue comes from mobile (Q1, 2018), 3% more than in 2017. 20% of mobile revenue comes from Instagram . So there is an opportunity to take with Instagram (I talk about it in detail later). Points to remember: Run brand awareness ads on mobile to get people to discover your brand email list on their phone. To do this, use video first. If you're doing mobile video, try to grab attention in the first 3 seconds to entice the user to stop and watch the rest of your video. Prefer the square format for your videos, because it takes up a large part of the screen of a email list smartphone. Since content is forgotten faster on mobile, your videos should be shorter and more memorable . |
Generally, for brand awareness videos, it is recommended to stay under one minute. Are your Facebook advertising campaigns email list perfectly optimized ? Let's talk 30 minutes on the phone Our team analyzes the state of your campaigns based on 7 criteria You receive email list strategic recommendations with the 5 most urgent areas for improvement to optimize your expenses BOOK A CALL Questions about the future of Facebook In 2017, a lot happened: Facebook has rolled out a number of updates for Pages and Instagram accounts. Facebook has been experimenting with new things, like excluding Facebook Pages from the classic News email list Feed. Facebook has again and again pleased advertisers by making its advertising platform more powerful. How will these changes impact your strategy on Facebook? Here are some answers... Messenger should continue its momentum in 2018 The first thing that seems obvious to me and you have noticed it too, is that Facebook Messenger is starting to gain importance for email list businesses, especially with the use of chatbots.
In the United States, Domino's Pizza allows you to order a Pizza on Messenger, which is pretty crazy when you think about it! At the user base level, there are now over 1.3 billion people using email list Messenger each month ( September 2017 figures ). In 2017, it is very likely that you have already chatted with a bot on Messenger and if not, you should normally exchange a few words with bots in 2018. If you want to learn more about integrating Messenger into your marketing strategy, I recommend you read this article which gives some interesting strategies for 2018.